Vodafone Symphonia

Christmas 2009 was expected to be difficult for Vodafone. A big idea was needed to unite all Christmas brand and retail activity, reverse year long brand decline and drive sales.

Vodafone Symphonia

Category: Consumer Services; Retail/EtailAgency: Colenso BBDO/.99Client:Vodafone New Zealand

SUMMARY

Christmas 2009 was expected to be tougher than ever for Vodafone. A big idea was needed to unite all Christmas brand and retail activity, reverse year long brand decline and drive sales.

Despite the telco market becoming increasingly commoditised and unimaginative, the discovery that consumers were inventing the most amazing uses for their mobile technology became the catalyst for an imaginative use of Vodafone’s Christmas products.

BUSINESS CHALLENGE

Vodafone was facing the first Christmas in which they’d need to share the spoils with new...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands