The post-recession American shopper

Gian Fulgoni and Stephanie Lyn Flosi

Online retail spending among U.S. consumers has continued to grow, not just despite the global recession but because of it.

The post-recession American shopper

Gian Fulgoni and Stephanie Lyn Flosi

As US consumers seek value through the internet, Amazon and Walmart are prospering with aggressive but differing strategies

Over the past two years, the global economy has been battling the most severe downturn seen in more than 50 years. With e-commerce sales having been on the rise, there were worries that the recession would do serious damage to the digital economy.

However, interesting trends emerged within e-commerce, and while its growth rate has slowed and even dipped slightly negative, it has continued to strongly grow its share of consumer retail...

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