The ANA's Ten Marketing "Musts" for the Next 100 Years

Geoffrey Precourt

In his opening remarks to the Association of National Advertisers' Multicultural Marketing & Diversity Conference, ANA president/ceo Bob Liodice delivered a ten-point list of marketing "musts" to provide a framework for the next 100 years.

The ANA's Ten Marketing "Musts" for the Next 100 Years

Geoffrey Precourt

Geoffrey Precourt reports from the Association of National Advertisers 2009 Multicultural Marketing & Diversity Conference.  Read more of his latest stories and analysis atwarc.com/precourt.

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Bob Liodice, president/ceo of the Association of National Advertisers (ANA), had created a best-practice list of ten "musts" that he still plans to deliver at the organization's Masters of Marketing event next month.

But the themes of the ANA's Multicultural Marketing & Diversity Conference - held at Phoenix's Arizona Biltmore just a month in advance of the annual gathering -...

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