Social media and marketing in India: a report from the India Social Summit 2010

This report from the India Social Summit 2010 addresses the rapid growth and use of social media by Indian brands and organisations.

Social media and marketing in India: a report from the India Social Summit 2010

Preeti Chaturvedi

Over 40% of brands and organisations in India are spending more than 10% of their marketing and communication budget on digital media. Within that, 31% of marketers are spending 10% of digital spend on social media; 11% are heavy spenders with more than 30% of digital budgets going to social media. And 90% of brands and organisations in India have already engaged in social media initiatives.

These were some of the findings of the India Social Media Report Edition 2, released by Blogworks and...

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