Panamera: Porsche passion

Marshall Ross

The launch of the Porsche's Panamera had to convince Porsche loyalists that the sporty marque had not sold out.

Porsche passion

Marshall Ross Cramer-Krasselt

The launch of the Panamera, Porsche’s first four door luxury sedan, first had to convince doubtful Porsche loyalists that the sporty marque had not sold out, writes Marshall Ross

BACKGROUND

Despite all the brawn under the hood of the new Panamera, launching a new Porsche car is an especially delicate matter.

By big car-maker standards, Porsche is a small-volume brand. It caters to enthusiasts and they reward it with stunning loyalty. But their love can be overprotective, and so they watch the brand with wary eyes. Their attraction is specific, and they are careful...

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