Mullen Pushes Social Marketing into Marketing Mainstream

A “Creativity in the Age of Social Media” Webinar presentation to the American Association of Advertising Agencies (4A’s) by Edward Boches, chief creative officer/chief social media officer for Boston-based Mullen Advertising, is the focus of this article by Warc’s U.S.

Mullen Pushes Social Marketing into Marketing Mainstream

Geoffrey PrecourtWARC

All over the world, there are thousands of people out of work in advertising. But in the Greater Boston area, as band of creative people saw an opportunity in their enforced idleness. So they put together a Web site (Please Feed the Animals - A Blog for the Recently Unemployed Advertising Professional), where they could share their dilemma and suggest new-life solutions.

And, according to Edward Boches, chief creative officer/chief social media officer for Boston-based Mullen Advertising, the blog became something much bigger. It soon morphed into a...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands