Listen up: how access to digital media is transforming consumer research

In this article, Geoffrey Precourt, WARC Online’s U.S. editor, reports from the ARF’s seminar in New York Advertising Week on the latest industry practices in mining the blogosphere for research insights.

Listen up: how access to digital media is transforming consumer research

Geoffrey Precourt, WARC Online’s US editor, reports from the ARF’s seminar in New York Advertising Week on latest industry practices in mining the blogosphere for research insights.

Are you listening?

Joel Rubinson, chief research officer of The Advertising Research Foundation (ARF), didn’t mince his words.

‘This is a transformational event,’ he told the audience at the ARF’s People Are Talking. Are You Listening?seminar at the 2008 New York Advertising Week. ‘We’re learning how research and analysis are ...

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