In Service of Service

This brief presentation based on survey data argues that excellent service has always given consumers a compelling reason to visit, browse or buy goods and services.
By expanding the role of service in ways that directly respond to the new responsibility-oriented considerations that consumers are bringing to their purchasing decisions, there is an opportunity for service staff and all service functions to contribute more than ever to consumers’ perceptions of the overall value of doing business with you....

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We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

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