How we learn socially is key to marketing

Sharing and copying is innate human behaviour that manifest within the first hour of being born. The famous line from the 1989 Rob Reiner romantic comedy When Harry Met Sally, ‘I’ll have what she’s having’ is testament to this.

How we learn socially is key to marketing

Mark Earls

Within an hour of being born, humans are busy copying and learning from the actions of those around them. Mark Earls looks at what this means for the ways that ideas and technologies are spread in society

Much Of the 1989 Rob Reiner romantic comedy When Harry Met Sallyis eminently forgettable toothsome fare. But one scene has since become a classic of late 20th century Hollywood: Sally (Meg Ryan) treats Harry (Billy Crystal) – and the other customers of what is in reality Katz's Delicatessen...

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