How to adapt to the online world: lessons from MTV, AOL and Comcast at ad:tech New York 2009

The internet is set to improve its market share in advertising expenditure at the expense of other, more traditional, forms of media.

How to adapt to the online world: lessons from MTV, AOL and Comcast at ad:tech New York 2009

Stephen Whiteside Warc

The internet is expected to record a decrease in advertising expenditure in the US for the first time in almost a decade this year, with eMarketer recently pegging the rate of this decline at 3.9%. Despite this, the medium is still set to improve its market share at the expense of other, more traditional, forms of media like TV and print, continuing what is regarded as a long-term shift in the industry. More specifically, marketers are said to...

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