Google's FMCG tips and building loyalty in e-commerce - stories from day one of Ad:Tech Chicago
Geoffrey Precourt WARC Online
In the opening presentation, Drew Ianni - the Ad:Tech advisory board chairman - argued that the current digital advertising industry is shaped as much by technology as by ads: “Ad:Tech started in 1996. Online advertising and interactive marketing is our heritage. Today, we’re talking about how digital is transforming all media and the business of marketing communications - media, content, consumer behaviour, branding, strategy, mobile, wifi, search, email, eCommerce, measurement, and performance.”
The digital industry,...