Google Responds to Display-Advertising Gridlock
Geoffrey PrecourtWarc
Susan Wojcicki draws on her family to articulate the changes in 21st Century media. She lays down the law to her daughter: "No television tonight." And her daughter moves to her computer to take in the programming. New law: "No computer tonight." And her daughter obediently logs off and moves to her mobile phone - where she continues to watch the same programming.
The good news, according to Google's vp/product management, is demonstrated not just by her daughter but by a global digital community. "People are spending more time online." The better...