Engaging the smart Asian shopper

In this article, the chief strategy officer at Grey Asia Pacific argues for a rethink in how marketers target promotions at the region's shoppers.

Engaging the smart Asian shopper

Bindu Sethi

Imagine a shopper in a retail store. There are many thoughts going through her head. Her shopping purchases are made with reference to not just her need for the category and brand but also in the way she views herself as a shopper, housewife, person and the degree to which the proliferation of brands, categories and information are affecting her.

What does she really want? What are the products that catch her eye? Why does she choose one brand over another? And the biggest question asked by all marketers, what can we do...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands