Emerging markets: The influence of Twitter
Henry Manampiring Lowe
In Indonesia, the Twitter phenomenon has evoked political incidents and is the popular way for brands to start a conversation, often by celebrities
During US President Obama's visit to Indonesia in November 2010, the Indonesian information minister Tifatul Sembiring – who always refuses to shake hands with a member of the opposite sex to whom he is not related – was seen on video footage eagerly grasping Michelle Obama's hands.
Sembiring denied any voluntary handshake, tweeting that “The First Lady's hands were pushed against mine… resulting in involuntary contact”. Overnight,...