Effective Semiotic Codes in Adolescents

Rosalba Olivella and Carlos Hernandez

This presentation illustrates the relevance and strategic potential of semiotic analysis in market research and advertising, especially in the development of image, positioning and communication projects.

Effective Semiotic Codes in Adolescents

Rosalba Olivella and Carlos HernandezFeedback Profile Ltda, Colombia

INTRODUCTION

In this document we will talk about our experience and lessons learned as an agency in the field of carrying out semiotic studies. With that in mind, we will discuss some theoretical elements and we will resort to some practical examples extracted from a syndicated research study conducted by Feedback Profile in Colombia, called 'More Assertive Communication Codes' with the Adolescent Segment.

We intend to show the potential of semiotics to go beyond the study of the production of meanings in the broad...

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