ESOMAR Congress Odyssey 2010

Manfred Mareck

ESOMAR hosted its 63rd annual ESOMAR Congress in Athens, Greece from 12-15 September. Following on the theme – Odyssey 2010: The Changing Face of Market Research, Congress explored how technological advancements, societal changes and the current economic crisis are creating new dynamics – challenges to the "traditional" wisdom of market research and marketing.

ESOMAR Congress Odyssey 2010

Manfred Mareck

Manfred Mareck, Managing Director of Research Marketing, reported for Warc from the 2010 ESOMAR Congress Odyssey conference in September.

Tuesday morning: MR's Odyssey of Challenges

Esomar's annual Congress started as always with a Welcome Reception, this year around the splendid poolside of the Athens Hilton where the bar staff gave a practical demonstration of the ancient Greek tradition of ???? - a state of lacking any discernible order.

But order was soon restored in the opening session, when delegates were first warned about Statistics and Greek Statistics (by Spyros Camilleris, ESOMAR's representative in Greece)...

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