ESOMAR Congress 2008 : Research intervenes in developing markets including China and Russia
Geoffrey Precourt, WARC Online’s US Editor, finds out about research in developing markets such as Russia and China
This is one of a series of edited extracts from the ESOMAR 2008 Annual Congress in Montreal. Other articles cover:
- Asia’s social media boom and the luxury market
- Social change and co-creation with Philips and Henkel
- Nokia’s environmental initiatives, and how Wal-Mart and Volkswagen put research to work
- What is a brand, and how are brands...