Speed Read - Chief Culture Officer: How to Create a Living, Breathing Corporation

Nick Baker

This article, which originally appeared in the October 2010 edition of Admap, summarises "Grant McCracken's Chief Culture Officer: How to Create a Living, Breathing Corporation".

Speed Read - Chief Culture Officer: How to Create a Living, Breathing Corporation

Nick Baker

Ogilvy London

Grant McCracken's Chief Culture Officer: How to Create a Living, Breathing Corporation asserts that companies need CCOs just as much as they need CFOs

Grant McCracken argues in this book that failure to understand the threats and opportunities created by cultural trends can be commercially disastrous. He believes that businesses should create the role of Chief Culture Officer to ensure that they are in touch with, and can respond appropriately to, those developments in the wider culture that shape their customers’...

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