A Deep Dive Into the Mind – Exploring the Subconscious with Guided Relaxation
Ralph PoldervaartMotivaction, Netherlands
INTRODUCTION
Eighty to ninety percent of our behaviour is determined by our subconscious mind. The problem market researchers face is that they communicate with the conscious mind of consumers. Hence, gaining answers that reflect a mere 10 to 20% percent of what drives consumer behaviour. That does not make market research necessarily unreliable, but it stresses its limitation to predict consumer behaviour.
Consumers are often unaware of the drivers that determine their decisions. When asking them, they may give a detailed report, but...