A champion of ‘behind-the-line’ marketing

This article is an interview with Mike Hoban, customer and brand marketing director of Scottish Widows.

A champion of 'behind-the-line' marketing

Mike Hoban

JUDIE LANNON: Let's begin by talking about how you got into marketing. Was it by luck or by judgement?

MIKE HOBAN: I got into marketing completely by chance. I finished university in June 1987, the day after the general election and the plan was that I was going to work for a Member of Parliament. But he lost his seat in that election, so I was suddenly looking for a job.

I went to Rank Hovis McDougall and various other companies, and ended up on the marketing team at RHM purely by...

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