ShoesShoesShoes: Shoe dating

This case study describes how ShoesShoesShoes, a footwear retailer in Malaysia, launched a campaign to stand out and give local shoppers a unique reason to come to its store.

ShoesShoesShoes: Shoe dating

Guillaume Pagnoux

Campaign details

Brand owner: Heart and SoleAgency: Ogilvy ActionBrand: ShoesShoesShoesCountry: MalaysiaChannels used: Point-of-purchase, in-store media, Public relations, Radio, Sales promotionMedia budget: Up to 500k

Executive summary

ShoesShoesShoes is an independent Malaysian label whose flagship store was located in a shopping mall that shoppers did not associate with fashion. To stand out from the retail clutter and to compete with e-commerce, the brand needed to give local shoppers a unique reason to come to its store.

After understanding that most of its shoppers were career...

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