Thai Life Insurance: Shift the focus from the agents themselves to the good things they do

This case study explains how Thai Life Insurance sought to improve the image of its brand by making its local agents seem more trustworthy.

Thai Life Insurance: Shift the focus from the agents themselves to the good things they do

Kritsada Hongsasurath, Vanich Jirasuwankij and Nuntaporn Laoruangroj

Campaign details

Brand owner: Thai Life Insurance Public Company LimitedAgency: Ogilvy & Mather ThailandBrand: Thai Life InsuranceCountry: ThailandChannels used: Online video, Outdoor, out-of-home, Print – general, unspecified, Radio, TelevisionMedia budget: 5 – 10 million

Executive summary

In a part of the world where insurance agents have a serious image problem, and to survive in the market and maintain business, Thai Life Insurance set out to convey...

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