Corona: Let the World Wait
Robin Nayak and Vu Nguyen
Campaign details
Brand owner: Grupo ModeloAgency: TBWA\ Singapore, Digital Arts Network (DAN), INTO-DIGITAL OY, Wicked Digital MediaBrand: CoronaCountry: China, Hong Kong, India, Indonesia, Japan, Malaysia, Philippines, Singapore, South Korea, Sri Lanka, Taiwan, Thailand, VietnamChannels used: Events and experiential, Internet - microsites, widgets, Mobile and apps, Outdoor, out-of-home, Point-of-purchase, in-store media, Print - general, unspecified, Sales promotion, Social media, Sponsorship - event or propertyMedia budget: Up to 500k
Executive summary
Corona Extra is one of the world's largest producers of...