Sting Powerpacq Energy Drink: The New Energy Drink Champ!
Danz Holandez and Junie deLeon
Campaign details
Brand owner: PepsiCoAgency: Mindshare PhilippinesBrand: Sting Powerpacq Energy DrinkCountry: PhilippinesChannels used: Newspapers, Packaging and design, Print – general, unspecified, Radio, Social media, Television, Word of mouth and viralMedia budget: 1 – 3 million
Executive summary
Truly a Philippine media first
The campaign objective for Sting Power Pacq Energy Drink was simple: to topple Cobra Gold, then the top Philippine energy drink, from top-of-mind awareness within a six-week campaign period (22 March 2012 to...