DiGi Telecommunications: WWWow Awards - Celebrating Malaysia's Internet Inspirations

This case study describes how DiGi Telecommunications launched an award for 'ordinary' content creators in Malaysia to promote their brand.

DiGi Telecommunications: WWWOW Awards – Celebrating Malaysia's Internet Inspirations

Pamela Chia

Campaign details

Brand owner: DiGi TelecommunicationsAgency: Naga DDB MalaysiaBrand: DiGi TelecommunicationsCountry: MalaysiaChannels used: Email marketing, Internet – display, Internet – general, Public relations, Social media, TelevisionMedia budget: 500k – 1 million

Executive summary

This is how DiGi Telecommunications accessed the massive untapped mobile internet market in Malaysia by recognising Malay internet talents through the DiGi WWWOW Awards, converted them into advocates for the brand and increased subscription for DiGi's mobile internet.

Contrary to the belief traditionally held by...

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