Lipton: Celebrating Malaysian-ness over a cup of Lipton
Shankar Rajagopal
Campaign details
Brand owner: UnileverAgency: MindshareBrand: LiptonCountry: MalaysiaChannels used: Branded content, Internet – display, Internet – search, Mobile and apps, Newspapers, Online video, Product and other sampling, Public relations, Radio, Social mediaMedia budget: Up to 500k
Executive summary
This describes how Lipton saw an opportunity to bring the consumption of 'teh tarik' (pulled milk tea, which is very famous in Malaysia) from mamak stalls (local food and beverage outlets) into offices and homes, through the launch of 3-in-1 Instant...