Hindustan Times: You Read, They Learn

John Thangaraj

This case study explains how the Hindustan Times, the English language newspaper based in Delhi, India, used a child literacy campaign to improve its reputation and gain market share.

Hindustan Times: You Read, They Learn

John Thangaraj

Campaign details

Brand owner: HT MediaAgency: Lowe Lintas + PartnersBrand: Hindustan TimesCountry: IndiaChannels used: Branded content, Cinema, Events and experiential, Internet – microsites, widgets, Newspapers, Online video, Print – general, unspecified, Public relations, Radio, Social media, Word of mouth and viralMedia budget: 500k – 1 million

Executive summary

This was how the Hindustan Times, in line with its 'do well by doing good' philosophy, genuinely made a difference to the lives of as many illiterate children in the city...

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