Anmum Materna: Planning ahead
Celestine Lau
Campaign details
Brand owner: FonterraAgency: Tribal DDB MalaysiaBrand: Anmum MaternaCountry: MalaysiaChannels used: Direct marketing, Internet – microsites, widgets, Social mediaMedia budget: Up to 500k
Executive summary
A headstart in brand loyalty
With a small budget and a spot-on strategy, Anmum Materna found a way to get ahead of the aggressive market competition in Malaysia and create an early start in building brand loyalty for its pre-natal milk with its target.
This included a three-pronged approach to engaging the target group, using them to...