Johnson's Baby: Pump It Forward
Icy Han and Jamo Woo
Campaign details
Brand owner: Johnson & JohnsonAgency: NIM DigitalBrand: Johnson's BabyCountry: ChinaChannels used: Internet - microsites, widgets, Online video, Other and ambient media, Print - general, unspecified, Public relations, Social mediaMedia budget: 1 - 3 million
Executive summary
In China today, over 50% of mothers who return to work after maternity leave are considered 'work-and-pump' mums. They need to pump and store their breast milk during those busy hours spent in the workplace. Sadly, most companies do not designate...