The truth about Japanese future hopes

This article looks at what Japanese children hope for their futures and what this says about the prevailing national mood in Japan.

The truth about Japanese future hopes

Dave McCaughanMcCann WorldGroup Asia Pacific

Japan is a place where a lot of time is spent reflecting on the past. I have lived here for nearly 10 years, and nearly every piece of research I have seen, all the reports on the state of economy, all the books and articles on Japanese society seem to compare Japan with the "lost decades" and the "bubble years" or the glorious days of the 60s and 70s when Japan was amazing the world. The future is always something to worry about, because it won't be as...

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