The Innovation Casebook – Explore the world's freshest communications ideas (Executive summary)
David TiltmanWarc
This is the summary version of The Innovation Casebook, a Warc Trends Report.Download the full version.
Four ideas to take from this report
Innovation is effective
The case studies in this report show that innovative communications can deliver significant business results for companies in a diverse range of categories. It could be argued that, like creativity, innovation works because it drives word-of-mouth.
Innovation does not have to be expensive
Innovation is not the preserve of big-spending advertisers. This report contains many examples of...