SingTel prepares for the digital future
Low Lai Chow
Just over a year ago, SingTel, the Singaporean telecoms company, acquired Amobee, the US-based mobile advertising start-up, for $321 million. And the latter firm has now opened an office in Singapore.
But while speaking at an event organized by the Interactive Advertising Bureau (IAB) Singapore, Michael Smith, chief commercial officer of SingTel's Group Digital Life, revealed that rather than trying to integrate the two firms, "we do our best to keep them out of SingTel".
"There's a reason to keep digital businesses, when you're a big company like ours, as...