Branding explained to a child: What is a brand (Landor Perspectives 2012)
Luc SpeisserLandor Associates
If you can't explain it to a six-year-old, you don't understand it yourself. –Albert Einstein
Recently my son asked me: "Daddy, what do you do at your job?"
Exhausted after an intense day, I'm tempted to give an easy answer such as, "I work in a place that draws things on the products people buy, like the wrapper on a Cote d'Or chocolate bar or the emblem on a Citroën car."
But pride forces me to avoid this stereotypical shortcut, and I hear...