Small is the next big thing

Katie Chapin

This essay recommends investing in small ideas, instead of getting overwhelmed by trying to come up with the "next big thing".

Small is the next big thing

Katie ChapinVML

Smartphones. Smart bracelets. Smart forks.

Big tablets. Small tablets. Surface tablets.

Pinterest. Instagram. Snap Chat.

The hot pursuit of the next big thing continues. We're all toeing the line, trying to break out ahead of the pack. We want to be trendsetters. Revolutionaries. Game changers.

Today that's a tall order; there's a proliferation of new technology, products, and ideas. Simply thinking up a new app that doesn't exist in the App Store is akin to climbing Mt. Kilimanjaro. Yet, increasingly, Mt. Kilimanjaro is the bar by which we choose...

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