"Ve know your sekret, Mr Bond": James Bond – the spy, the cult and the brand
Anvar AlikhanJWT Mindset
50 years ago, Dr No hit cinema screens around the world, featuring the unknown young Sean Connery, and the James Bond phenomenon began, quite literally, with a bang.
Since then the James Bond films have grossed $ 5 billion — the second biggest grossing film series of all time, after Harry Potter – and, as someone calculated, 25% of the world's population has watched at last one James Bond movie. As a result, James Bond is no longer...