Air Wick finds success with Facebook targeting

Geoffrey Precourt

This report show how Air Wick, the air-care brand made by Reckitt Benckiser, used targeted advertising to effectively reach moms on Facebook.

Air Wick finds success with Facebook targeting

Geoffrey PrecourtWarc

Social media seems to carry an implicit link to the hip and the progressive. It's a place where sneakers run, soft drinks bubble and millennials shop and share. But it also represents a series of digital destinations where less glamorous brands with more mainstream audiences have found a way to thrive.

"We're a CPG business you see underneath your kitchen sink or in your bathroom cabinet," Liam McCarten, Reckitt Benckiser's digital marketing manager, North America, told the Association of National Advertisers' (ANA) fourth-annual Digital and Social Media Conference in Dana...

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