Using Twitter and Instagram: Insights from Mumbrella360

This report details how brands can use social media to achieve tangible results and secure deep engagement.

Using Twitter and Instagram: Insights from Mumbrella360

Andrea Sophocleous

Twitter is on a mission to show brands that using its platform can boost the bottom line. Melissa Barnes, the microblog's head of agency and brand advocacy, brought the roadshow to Australia in June 2013 at the Mumbrella360 conference.

Her message to the Sydney audience: "Twitter is where the conversation begins. As a brand, you need to start your story on Twitter, because that's where it all begins."

Barnes demonstrated her point with the example of a helicopter crash in London in January 2013, which was first "reported" by users of...

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