Keeping an eye on the future: Acuvue's digital journey in Australia

This event report addresses how Acuvue, Johnson & Johnson's contact lens brand, has updated its digital strategy in Australia over several years to stay ahead of the curve.

Keeping an eye on the future: Acuvue's digital journey in Australia

Low Lai Chow

"Consumers now spend more time in front of a screen than we spend sleeping," Mandeep Grover, business unit director, Asia Pacific for Acclarent – a unit of Johnson & Johnson Medical – observed at the ad:tech Singapore 2013 conference.

"Between your laptop, your TV, your microblogging [and] your Facebook, you're spending almost nine hours a day in front of a screen. And if this is where your consumers are, you really have to understand this is their normal media habit," he added. This leads on to...

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