Making sense of online consumer reviews: a methodology
Karen Robson
Simon Fraser University
Mana Farshid
Lulea University of Technology
John Bredican and Stephen Humphrey
Royal Institute of Technology, KTH
Introduction
As our world becomes increasingly digital, it is no surprise that the internet has become an increasingly popular place for consumers to share their reviews about products. Over the past decade, numerous online forums for eliciting and aggregating customer evaluations have sprouted – Yelp.com and Epinions.com, for example, are entirely dedicated to organising user reviews and recommendations of restaurants, doctors, cars, and a wide range of other products...