The Multichannel High Street: A nation of shoppers - but is it a nation of shopkeepers?

This article looks at the state of the retail industry in the UK, covering multichannel approaches, the state of the high street and retail trends.

The Multichannel High Street: A nation of shoppers – but is it a nation of shopkeepers?

Key findings

  1. Many retailers have addressed the basics of multichannel retailing but few are yet to exploit the potential of a truly integrated approach which will foster customer loyalty, improve the consumers experience and generate return on investment.
  2. The needs of shoppers are changing and retailers that customise offers and tailor experiences across a range of channels are much more likely to succeed in the multichannel environment. Shoppers nowadays often expect a high level of personalisation in their interactions with retailers and want...

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