Warc Consensus Ad Forecast: BRICs drive adspend growth
Suzy Young and Brian Carruthers
Click here to access Warc's Consensus Forecast page, including links to the full datasets
Warc's latest Consensus Ad Forecast indicates that global advertising expenditure will grow more slowly in 2013 than previously thought, at 3.4%, but adspend in the BRIC nations will increase between two and three times as fast.
The Consensus Ad Forecast is based on a weighted average of adspend predictions at current prices from ad agencies, media monitoring companies, analysts, Warc's own team and other industry bodies.
The revised figure of 3.4% is...