Social media's ROI: Valuing Bulmers' cider fans

Jamie Robinson

This article discusses a project from Bulmers, a cider brand, to determine the value of its Facebook fans.

Social media's ROI: Valuing Bulmers' cider fans

Jamie RobinsonWe Are Social

Measuring RoI should include sales and savings so overall value is considered, as Bulmers did to determine the value of its Facebook fans.

Competition among agencies from each marketing discipline for their share of a client's marketing budget remains as fierce as ever. Because of this, it's becoming increasingly important for each discipline to demonstrate how its strategies are providing a return on investment and adding value to a business.

Social media, as a fairly new marketing discipline, has often found itself under scrutiny in recent years for...

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