Point of View: Time to synchronise

Molly Flatt

This short article argues that brands must learn to synchronise with our lives, not try to pull our attention away from our passions and toward their advertising.

Point of View: Time to synchronise

Molly Flatt1000heads

Recently, a rare bout of browser bookmark-sorting made me rediscover 'Human Life', a lovely video created by the UK telephone bank First Direct in 2009. You can still find it on Vimeo: a montage of people going about their day, their heads crowded with hopes and worries, while they absent-mindedly check accounts, pay bills and file tax returns. In the climactic frame, an old-fashioned clerk declares that 'it is my belief that we will see banking become a harmonious part of our everyday lives'.

Four years on, that ad has more...

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