Making your brand Pinteresting to youth: Examining youth usage and adoption rates of Pinterest
Caitlin Krulikowski, Jennifer Romano Bergstrom and Megan FischerFors Marsh Group, USA
Introduction
People are social beings and strive to communicate the most effective messages in the quickest way possible. The visual web allows us to do so and has emerged as a hot topic in digital marketing. In social media, blogging has evolved from short posts, to status updates, to 140 character tweets, and more recently, to image posts. Further, research suggests that we understand and react to images faster than...