The Future Foundation Digital Download: The latest and greatest in the world of digital
Richard NichollsFuture Foundation, UK
Introduction
The digital world moves at a breakneck pace. It is changing the ways we interact with each other, engage with brands, spend our money, and shop. It is democratising the way we live, with emerging markets showing significant technological developments, bypassing changes that took decades in advanced economies, which are impacting consumers in every walk of life. It is creating vast amounts of big data, giving brands - and consumers - new levels of information, knowledge and empowerment.
We will...