Learnings From One of the World's Largest Peoplemeter Panels

LV Krishnan, Giovanni Fabris and Sharan Sharma

This paper summarises some of the key experiences to have come out of India as it marks its 15th anniversary of the introduction of TV peoplemeters.

Learnings From One of the World's Largest Peoplemeter Panels

LV Krishnan, Giovanni Fabris and Sharan SharmaTAM India, Fabris Media Marketing Services and TAM India

Executive summary

2013 marks fifteen years of currency Peoplemeter data in India. Managing a Peoplemeter panel which measures a complex, fast-changing and possibly the most diverse socio-cultural audience has been a challenging but very insightful process. The Indian media industry had the vision in the 1990s to foresee a globally competitive scenario and undertook measures to put a currency TV audience measurement system in place. In the last fifteen years, as the Indian market place...

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