TV Untethered: Quantifying Mobile TV Viewing and its Impact
Laura Cowan and Christopher NealLIN Media Aluquerque and Chadwick Martin Bailey
Context
Video consumption on smartphones and tablets in the US is becoming a mainstream activity. With smartphone penetration now at 60% in the US, the volume of video consumed on mobile devices is reaching a critical mass (see Exhibit 1).
Exhibit 1: Growth in minutes of video watched on mobile devices (2009-2013)
While much of this "video" viewed on mobile devices is not professionally produced, the scope of this trend is simply too broad for anyone interested...