How leading brands are using Twitter in Asia

This report illustrates how large and small brands across Asia are using Twitter to reach consumers, and is based on an address to the Internet Show Asia 2013 conference by Aliza Knox, managing director of Twitter Asia Pacific.

How leading brands are using Twitter in Asia

Low Lai Chow

Twitter may be at the cutting-edge of digital technology, but the purpose it serves is – in one sense – much more traditional. "It's not just about one person reaching out to many, but about individuals reaching out to each other and connecting through interests," said Aliza Knox, managing director of Twitter Asia Pacific while speaking at the Internet Show Asia 2013.

"It is as if we're like the Newton Hawker stalls or a village market 150 years ago in China, in a place where everybody can come together...

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