Google Display Advertising: Project Re: Brief
Johannes Leonardo New York
Advertiser: GoogleBrand: Google Display AdvertisingCountry: USA
Objectives
The first banner ad was created 18 years ago and said 'Find out more. Click here'. But while technology evolved at a rapid pace over the last two decades, display advertising was left behind. Despite almost two decades of digital innovation, display advertising is still seen by the industry as an afterthought; a medium too small and too restrictive to entertain and engage audiences like other traditional mediums.
Google asked us to create a campaign for their Display...