The National Lottery: Heroes Return
Abbott Mead Vickers BBDO London
Advertiser: CamelotBrand: The National LotteryCountry: United Kingdom
Objectives
The UK National Lottery is one of the world's most successful lotteries. Since its launch in 1994, it has achieved an unparalleled track record in innovation and long-term, responsible growth.
The National Lottery has a dual function in UK society. Its primary objective is to maximise returns to National Lottery Good Causes through the selling of lottery products. However, it also gives players the opportunity to win money through a wide range of games – so it...